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Monster Beverage: Hold Rating Amid Market Share Challenges and Mixed Regional Performance
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Monster Beverage: Hold Rating Amid Market Share Challenges and Mixed Regional Performance

Analyst Robert Moskow of TD Cowen maintained a Hold rating on Monster Beverage (MNSTResearch Report), with a price target of $60.00.

Robert Moskow has given his Hold rating due to a combination of factors related to Monster Beverage’s recent financial performance and market dynamics. The company’s reported sales growth was slightly ahead of expectations, with notable expansion in gross margins due to effective pricing strategies and reduced input costs. The international segment, particularly in Latin America, exhibited strong growth, contributing significantly to the overall positive results. However, there were some areas, such as the Asia Pacific region, that experienced a slowdown in growth, which could be cause for some caution.
Despite these positives, Moskow’s rating reflects a cautious stance due to Monster Beverage’s current market share challenges in the U.S., where the company faces stiff competition from rivals like Celsius. The hesitation to increase prices in the U.S. market, as competitors have done, may indicate concerns about further market share erosion. Additionally, while Monster Beverage plans to expand gross margins and gain shelf space with new product innovations, the uncertain costs of freight remain a variable that could affect future profitability.

In another report released today, Piper Sandler also maintained a Hold rating on the stock with a $58.00 price target.

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Monster Beverage (MNST) Company Description:

California-based Monster Beverage Corp. develops, markets, sells and distributes energy drink beverages and concentrates including Monster Energy, Relentless and Burn in the United States and internationally. It operates through the following segments: Monster Energy Drinks, Strategic Brands and Other.

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