Yahoo Finance Prada Mode Heads to Los Angeles
MILAN — Prada Mode is traveling to Los Angeles.
The new iteration of Prada’s architectural and cultural activation will present the third edition of The Double Club, a project by Carsten Höller, in collaboration with Luna Luna. It will run March 7 and 8 at the Luna Luna Studio, and will be open to the public the two following days.
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In Los Angeles, the project will center around a site-specific installation in a vast warehouse in the heart of the Arts District and will be based on several signature Höller tropes, such as “the principle of division and the machinery of fun within carnival aesthetics,” Prada said in a statement. “The physicality of the artwork begins with a single floor area and applies the mathematical rule of division by halving the footprint, while doubling it in height, to create nine unique spaces for guests to interact with.”
Prada said Höller deconstructs the carnival experience through familiar ride types — carousel, roller coaster and spinning chair swing — “investigating spectacle, fun and delight through the lens of contemporary art.”
Two days of musical programming curated by Höller and Drake will also be included.
Miuccia Prada surrounds herself with a close-knit group of friends, artists, directors and architects, ranging, among others, from Rem Koolhaas to Höller, who created a now famous steel and polycarbonate tube slide leading from the designer’s office into the courtyard of the stately building on Milan’s Via Bergamo that houses the brand’s headquarters.
The Brussels-born Höller lives and works in Stockholm and Biriwa, Ghana. Among his recent exhibitions, “Day” was staged at MAAT Museum in Lisbon in 2021 and the following year he opened Brutalisten in Stockholm, a restaurant serving brutalist cuisine, where only one ingredient is used to create a certain dish.
The Los Angeles warehouse is where the Luna Luna team unpacked and reconstructed the art amusement park rides currently on view through May at the adjacent “Luna Luna: Forgotten Fantasy” exhibition, which revives the world’s first art amusement park with rides, games and attractions by artists such as Jean-Michel Basquiat, Keith Haring and David Hockney.
In 1987, Holler visited the original Luna Luna art amusement park in Hamburg, Germany, which was intended to travel, but closed after a change in ownership. Last December, the Luna Luna partners, a team lead by Drake’s DreamCrew, resurrected Luna Luna in Los Angeles’ Arts District with a selection of the original artworks on display for the first time since 1987.
The Double Club, originally commissioned by Fondazione Prada, opened from November 2008 to July 2009 and was located in a Victorian warehouse next to the Angel tube station in London. It was conceived as a dialogue between Congolese and Western cultures.
The second iteration, The Prada Double Club Miami, was housed in a 1920s studio film complex.
Last year, Prada Mode took place in association with the Tokyo metropolitan government and the Teien Art Museum, one of Japan’s main institutions.
It was hosted and curated by award-winning architect and longtime Prada collaborator Kazuyo Sejima, the director of the Teien Art Museum.
In November 2022, Prada Mode headed to Dubai with a reprise of Damien Hirst’s “Pharmacy” installation at the ICD Brookfield Place, a skyscraper designed by Foster + Partners in the heart of the city’s International Financial Centre.
The inaugural Prada Mode was staged during Art Basel Miami Beach in 2018. The following year the format touched down at Art Basel Hong Kong and Frieze London, while in 2020 Prada brought the members’ club to Paris and to Shanghai, where the brand invited producer, director and writer Jia Zhangke to transform the Prada Rong Zhai villa with a site-specific installation called “Miàn” based on his cinematic work.
In 2021, the COVID-19-disrupted edition in Moscow was held in December, while in February 2022 the format touched down in Los Angeles during Frieze featuring a collaboration with artist Martine Syms.
Past iterations featured works and installations by several artists, directors and photographers, such as Theaster Gates, Jamie Diamond, Kate Crawford, Trevor Paglen and Jia Zhangke, in addition to Hirst, Syms, Lee Sook-Kyung and Kim Jee-Woon, Yeon Sang-ho and Jeong Dahee.
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