In a report released today, Laura Martin from Needham maintained a Buy rating on Roku (ROKU – Research Report), with a price target of $100.00.
Laura Martin’s rating is based on a multifaceted analysis of the market dynamics following Walmart’s acquisition of Vizio. Her confidence in Roku as a Buy stems from the anticipated positive outcomes of the deal on Roku’s financial position and market standing.
She surmises that the deal could potentially segregate the advertising market, allowing Roku to face less direct competition in its targeted Connected TV (CTV) advertising segment. Moreover, Martin anticipates that Roku will benefit from increased shelf space and reduced competition at major retailers other than Walmart, where Vizio TVs may see diminished presence. These strategic advantages are likely to bolster Roku’s revenue streams in both advertising and device sales, justifying the Buy rating.
In another report released on February 16, Bank of America Securities also reiterated a Buy rating on the stock with a $100.00 price target.
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Roku (ROKU) Company Description:
Founded in 2002 and based in California, Roku, Inc. is a television streaming platform. It operates through two business segments: Player and Platform. The Player segment consists of net sales of streaming media players and accessories through retailers and distributors, as well as directly to customers through the company’s website. Its Roku platform allows users to personalize their content selection with cable television replacement offerings and other streaming services that suit their budget and needs.
Read More on ROKU:
- New Technology Risk for Roku Inc. – What’s the Latest?
- Roku price target lowered to $100 from $114 at BofA
- Roku Stock (NASDAQ:ROKU) Tumbles. Should You Stand by This Streaming Standout?
- Analyst Concerns Send Roku (NASDAQ:ROKU) Plunging
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