CICC released a research report stating that it is optimistic about leading Spring Festival film participants Fang Yuewen Group (00772) (“Hot Rolling Hot” produced by Xinli Media), Alibaba Pictures (01060) (participating in the production and distribution of “Hot and Hot Hot”), Optical Media (300251.SZ) (producing and distributing “Section 20”), and Maoyan Entertainment (01896) (participating in the production and publication of “Flying Fast Life 2”), and it is recommended to follow Wanda Films (0039.27SZ), Chinese Film (Horizontal) Store Video (603103.SH) 600977.SH , Shanghai Film (601595.SH), etc.
According to the report, according to data from Yien, as of 9:30 on February 18, the 2024 Spring Festival eight-day box office was 8.183 billion yuan (same below), a record high for the Spring Festival in previous years, exceeding previous expectations in the 5.79 billion to 7.59 billion yuan range. Mainly, the number of moviegoers exceeded expectations. “Hot and Hot” led the box office, and “Life at the Speed 2” ranked second. CICC believes that this year's Spring Festival program had a good start, and that high-quality content has driven excellent box office performance. It is recommended to continue to pay attention to subsequent big-box office trends. This Spring Festival holiday is one day longer than in previous years and coincides with Valentine's Day, so the schedule is more intense. The 2024 Spring Festival box office was 8.183 billion yuan, up 21% year on year, and the number of movie viewers was 167 million, up 29.1% year on year; the average ticket price was 49.1 yuan, down 6.3% year on year, clearly “price for volume”.