Jim Farley Says 'Stop Looking At FSD And Tesla,' Focus On Ford's Pro Instead: 'If You're Looking For The Future'
Jim Farley Says 'Stop Looking At FSD And Tesla,' Focus On Ford's Pro Instead: 'If You're Looking For The Future'
Ford Motor Co (NYSE:F) CEO Jim Farley has urged investors to shift their focus from Tesla Inc (NASDAQ:TSLA) to Ford's "Pro" unit, which he believes is the future of the auto industry.
福特汽車公司（紐約證券交易所代碼：F）首席執行官吉姆·法利敦促投資者將注意力從特斯拉公司（納斯達克股票代碼：TSLA）轉移到福特的 “專業” 部門，他認爲這是汽車行業的未來。
What Happened: Farley made the remarks at a Wolfe Research conference on Thursday. He suggested that investors should pay more attention to Ford's "Pro" fleet business, which includes the company's traditional fleet and commercial businesses, as well as emerging telematics, logistics, and other connective operations for business customers, reported CNBC.
發生了什麼：法利在週四的沃爾夫研究會議上發表了上述講話。據CNBC報道，他建議投資者應更多地關注福特的 “專業” 車隊業務，其中包括該公司的傳統車隊和商業業務，以及新興的遠程信息處理、物流和其他面向商業客戶的連接業務。
The Pro unit's pretax earnings are expected to rise to between $8 billion and $9 billion this year. This is higher than the earnings projections for Ford's "Blue" traditional business of about $7 billion to $7.5 billion and the expected losses in its Model e EV business of $5 billion to $5.5 billion.
預計該Pro部門的稅前收益今年將增至80億至90億美元之間。這高於福特 “藍色” 傳統業務約70億至75億美元的收益預期以及其Model e電動汽車業務的預期虧損50億至55億美元。
Farley compared the Pro unit to Deere & Co (NYSE:DE) seven years ago, noting that the farm equipment maker's stock has since increased by about 235%. He also emphasized that Ford Pro is undervalued within the automaker.
法利將Pro部門與七年前的迪爾公司（紐約證券交易所代碼：DE）進行了比較，並指出這家農用設備製造商的股票此後增長了約235％。他還強調，福特Pro在汽車製造商內部被低估了。
"If you're looking for the future of the automotive industry, stop looking at FSD [Full Self-Driving] and Tesla. Look at Ford Pro. It's got half a million subscribers with 50% gross margin," Farley said.
“如果你正在尋找汽車行業的未來，那就別再看FSD（全自動駕駛）和特斯拉了。看看福特 Pro。它有50萬訂閱者，毛利率爲50％，” 法利說。
Morgan Stanley's Adam Jonas likened Ford Pro to the company's "Ferrari," citing the undervaluation of Ferrari before its spin-off from Fiat Chrysler in 2016. He highlighted Ford Pro's potential as a lucrative business during Ford's recent earnings call. "Now Ford has a Ferrari, it's called Ford Pro. And I think we agree, people are ignoring the cash cow," he said.
摩根士丹利的亞當·喬納斯將福特Pro比作該公司的 “法拉利”，理由是法拉利在2016年從菲亞特·克萊斯勒分拆出來之前被低估了。他在福特最近的業績電話會議上強調了福特Pro作爲利潤豐厚的企業的潛力。“現在福特有一輛法拉利，它叫福特Pro。而且我認爲我們同意，人們無視搖錢樹，” 他說。
Why It Matters: Farley's comments come amid a series of significant developments at Ford. Earlier this month, he announced that the company's next generation of EV products is expected to be profitable within the first 12 months of their launch. This is part of Ford's broader restructuring and growth plan, in which the Pro unit plays a pivotal role.
爲何重要：法利的評論是在福特取得一系列重大進展之際發表的。本月早些時候，他宣佈，該公司的下一代電動汽車產品預計將在推出後的前12個月內實現盈利。這是福特更廣泛的重組和增長計劃的一部分，Pro部門在其中起着關鍵作用。
However, Ford's journey to this point has not been without its challenges. The company has faced strikes and higher wages for its workers, which could impact margins and future investments. Additionally, Ford is delaying or cutting spending by billions of dollars on EVs amid slower-than-expected adoption of its current models and significant losses on its electric vehicles.
但是，福特迄今爲止的旅程並非沒有挑戰。該公司面臨罷工和更高的員工工資，這可能會影響利潤率和未來的投資。此外，福特推遲或削減了數十億美元的電動汽車支出，原因是其當前車型的採用速度低於預期，電動汽車也蒙受了重大損失。
Farley's comments come in the wake of Ford's impressive 2023 sales figures, which were acknowledged by Tesla CEO Elon Musk despite their fierce rivalry in the U.S. electric vehicle market. In 2023, Ford achieved notable success by selling 72,608 EVs in the U.S., marking an almost 18% annual increase and securing the position as the second best-selling EV brand, trailing closely behind Tesla.
法利的評論是在福特公佈了令人印象深刻的2023年銷售數據之後發表的，儘管他們在美國電動汽車市場競爭激烈，但特斯拉首席執行官埃隆·馬斯克還是承認了這一點。2023年，福特在美國銷售了72,608輛電動汽車，取得了顯著的成功，年增長率接近18％，並確保了其作爲第二暢銷電動汽車品牌的地位，僅次於特斯拉。
Jim Farley and Elon Musk. Image via photos on Shutterstock
吉姆·法利和埃隆·馬斯克。圖片來自Shutterstock上的照片