The Zhitong Finance App learned that Weilong Delicious (09985) rose more than 11% in the intraday period. As of press release, it had risen 8.88% to HK$7.11, with a turnover of HK$1,982,600.
According to the news, leading companies have launched a variety of New Year gift boxes to prepare for the New Year's goods festival. Among them, Weilong launched three New Year gift boxes, including the Dragon Gift Series, the Lucky Dragon Gift Box Series, and the Dragon Gift Box, which are priced at 56/69/82 yuan respectively, including products such as spicy strips, konjac soup, eating kelp, overbearing panda, Little Witch konjac, vegetarian belly, and a new crunchy fire. According to information, the sales volume of “Little Witch” konjac puffy increased 6 times in 10 days after launch. On the day of “Double Eleven,” sales surpassed 10,000, and sales volume was as high as 400% compared to daily sales.
Guolian Securities pointed out that by category, New Year's Festival snack gift packs performed brilliantly, and various brands have launched diverse product package combinations across all channels to promote marketing. CICC said earlier that 2H23 has achieved a lot of results in promoting the new company. The bank expects gross margin to remain high in 2023, and the 2H23 sales expense ratio will increase with the promotion of new products, etc. Revenue growth is expected to accelerate in 2024 as new products and new channels expand, and valuations are expected to be boosted.