Recently, due to strong cold air, widespread low temperature rainfall occurred in parts of the south, and temperatures continued to be low in most regions. Under the cold tide, the issue of keeping warm and protected from the cold is worrying for the elderly. On the afternoon of February 5, 460 elderly people living in Panyang Village, Gutian County, Ningde City, Fujian Province, received their first New Year's item of the year. They all had a set of warm clothes for urban beauties.
It was later confirmed that the first New Year's item 460 received by the elderly came from the village's pride — Zheng Yaonan, founder and chairman of “Underwear King” Urban Beauty.
Earlier, Zheng Yaonan herself stated through Urban Beauty's official WeChat that she will participate in the “I Will Send New Year's Goods to My Hometown” campaign initiated by JD as a “Village New Year's Goods Ambassador” to send warm clothing gift packs to parents and townspeople in her hometown as a New Year's gift, hoping that more elderly people can feel the warmth and care of society.
According to reports, JD's “I'm Sending New Year's Goods to My Hometown” campaign has set off a campaign to help send New Year's goods to each other across the country. Users can buy New Year's goods to send New Year's greetings to people they care about, and they can also make New Year's wishes for people around them who need help. In addition, users only need to send out New Year's goods during the event to light up a map of the delivery location, and can also post the New Year's goods they have received and share the joy of the New Year.
As soon as the event was launched, Liu Qiangdong, founder of Jingdong and chairman of the board of directors, took the lead in sending New Year's gift boxes and Bosideng down jackets to more than 1,300 villagers in his hometown of Guangming Village in Suqian.
Moreover, judging from the event page, as of February 5, more than 6,000 townships across the country have successively received New Year's goods from major brands and people from all walks of life. At present, many companies including Bosideng, Yi Ershuang, Heng Yuanxiang, Yu Zhaolin, Bosch and Outdoor, Songshan Miandian, Langsha, Youkeshu, Han Herb, and Shu Hua have relayed Liu Qiangdong to deliver New Year's goods to their hometown. Famous people such as writer Zhou Guoping and actor Shen Teng have also participated in this event to deliver New Year's goods and blessings to more and farther places.
If you also want to participate in the “I'll Send New Year's Goods to the Village” campaign, you can log on to the JD app to enter the event area to send heart-warming New Year's goods to those concerned, or help others fulfill their New Year's wishes and welcome the Lunar New Year of the Dragon together.