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三夫户外(002780.SZ)：2024年，HOUDINI将会开设2-3家单品牌，首家品牌店将会落地在上海嘉里中心

Sanfu Outdoor (002780.SZ): In 2024, HOUDINI will open 2-3 single brands, and the first brand store will be at the Kerry Center in Shanghai

Gelonghui Finance ·  Feb 4 04:07

Gelonghui, Feb. 4 | Sanfu Outdoor (002780.SZ) was surveyed by a specific target on February 2, 2024. As for “HOUDINI's sales in 2023 are good, what is the estimated status of the 2024 store opening plan and revenue space?” The company replied that the company signed an exclusive agency agreement with HOUDINI in July 2023 and opened the first domestic image zone in Shanghai in September. Currently, it has brand zones at the Beijing Xiangyun Town Store, Madian Middle Store, and Qingdao Olympic Sailing Center store. The Tmall flagship store and Douyin live broadcast room have recently been completed. In just half a year, the HOUDINI brand has developed faster than expected and has far exceeded expectations. In December 2023, the HOUDINI Swedish headquarters team came to the company. The two parties had feedback and exchanges, which also allowed the company's management team to further understand and understand the environmental protection concept advocated by the HOUDINI brand. Returning to nature, rather than walking into nature, is the greatest inspiration for the operation of the HOUDINI brand. In the future, HOUDINI's product positioning, brand image, display props and layout will all be made of recyclable raw materials and convey a sense of art and nature. In 2024, HOUDINI will open 2-3 single brands, and the first brand store will be located at the Kerry Center in Shanghai. The Sanfu General Store and distribution channels will also expand rapidly.

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