The Central Meteorological Observatory shows that due to strong cold air, the strongest cold wave of this winter will occur starting in February. Many parts of the country will soon cool down on a large scale, accompanied by low temperatures, rain and snow. In order to keep more consumers warm through the winter, JD and the top 100 brands recently launched the “I'm Sending New Year's Goods to the Countryside” campaign. In this event, a user named “Dongge” took the lead in placing an order and delivered more than 1,300 down jackets and more than 1,300 nut gift boxes to Lailong Town, Suqian, Jiangsu, and topped the “New Year's Goods Ranking” list of the event. People close to JD have confirmed that the user is Liu Qiangdong himself. The move was to give back to his parents and people.
According to information, there are a total of three Bosideng down jackets sent out by Liu Qiangdong this time, namely the Dragon Red Stand-up Down Jacket for the Year of the Dragon, and the black and white hooded down jackets with a workwear silhouette. They were all popular styles during the JD New Year Festival. And as all the down jackets were delivered to the villagers one after another, this event also boosted the popularity of the same down jackets in Jingdong.
According to JD data, since the launch of the January 29 campaign, JD's sales volume of the “Dongge sends the same model to his hometown” down jacket has increased more than 7 times month-on-month, and sales have jumped to number 1 in the men's and women's clothing category. At the same time, this event also led to sales growth for the Bosideng brand. The data showed that during the event, Bosideng brand JD's turnover increased more than 6 times over the same period last year. On the JD clothing and beauty sales live broadcast, Dongge's same down jacket was also a hot seller.
Recently, the “I will send New Year's goods to the countryside” campaign launched by JD has attracted famous people from all walks of life to participate. Interested consumers can participate in the event by opening the JD app and searching “I'll send New Year's goods to the countryside”. Come and make a wish or send New Year's goods to family and friends in their hometown. If you want to get the “Dongge Hometown Style” down jacket right away, open the JD app and search for “Solitaire” and go to the JD clothing and beauty venue to buy it. There is also a $200 discount and 30 bonus for every time you spend across stores!