Gelonghui, January 31,丨An investor asked News Bird (002154.SZ): What is the company's strategy for opening a store?
Good news bird reply: The company adheres to a channel strategy that organically combines online and offline omnichannel, public domain and private domain, and implements the big store plan+channel sink strategy, and strives to achieve steady development in line with emerging online channel trends by increasing the number and channel area in Tier 1 and 2 cities, increasing the number and channel area through new development and store expansion, appropriately accelerating the expansion of franchise channels, continuously optimizing the offline channel structure, and improving channel quality; on the basis of online and offline channels as the core channel, the company strives to achieve steady development.