Gelonghui, January 31,丨An investor asked News Bird (002154.SZ): What is the company's multi-brand plan?
News Bird's reply: The company insists on implementing multi-brand and omni-channel development, and has established a brand hierarchy of mature brands (Baggies, Treasure Bird, Solo), growth brands (Kemiche, Lefeiye), and nurturing brands (Dombolini, Henry Grand), adhering to the steady development of mature brands, the rapid and healthy development of growing brands, and cultivating the brand to move fast. The company has rich experience in multi-brand operation. In the future, it will continue to pay close attention to industry development and changes in market trends, and continue to improve the company's brand matrix.