Gelonghui, January 30丨Mengjie Co., Ltd. (002397.SZ) announced the 2023 annual results forecast. Net profit attributable to shareholders of listed companies during the reporting period was 15 million yuan to 22 million yuan, loss of 44,8232 million yuan for the same period last year; net profit of 4 million yuan to 11 million yuan after deducting non-recurring profit and loss, loss of 47,7593 million yuan for the same period last year; basic earnings per share were 0.02 yuan/share - 0.03 yuan/share.
In 2023, the company adhered to the high-end brand strategy, actively faced market changes under the improved macro environment, optimized product development, marketing, channel layout, retail management, organizational structure, etc., and achieved an increase in revenue and a recovery in gross margin. At the same time, the company strictly controlled the expenses of various expenses, and expenses were reduced during the period. Combining the above reasons, the company turned a loss into a profit in 2023.