On January 29, Gelonghui (301066.SZ) announced that net profit is expected to be 28 million yuan to 39 million yuan in 2023, turning a year-on-year loss into a profit, deducting non-net profit of 23 million yuan to 33 million yuan, and turning a year-on-year loss into a profit.
In 2023, with the orderly recovery of domestic production and life, the expansion of consumption scenarios, and the implementation of consumer promotion policies, the company seized this opportunity to increase its efforts to expand online and offline business through continuous innovation and marketing strategies, and continuously explore new market space. The company's sales scale and profit increased significantly. At the same time, under the influence of the Hangzhou Asian Games, the company cooperated closely with the Asian Games through the supply and sale of licensed products, sponsorship, and promotion, further enhancing its brand awareness and image, and winning the trust and recognition of consumers.