The Zhitong Finance App learned that sporting goods stocks were generally higher. As of press release, Li Ning (02331) rose 5.27% to HK$16.38; Taobo (06110) rose 4.12% to HK$5.31; Tep International (01368) rose 3.85% to HK$4.05; and Anta Sports (02020) rose 2.99% to HK$68.85.
Everbright Securities pointed out that in December '23, sales of sports shoes and apparel grew steadily, and sales of sneakers and sportswear increased 7% and 4% year-on-year in December. The bank pointed out that in the short term, it continues to look forward to catalytic effects brought about by factors such as the low base in the fourth quarter of '23 and the late Spring Festival in '24, and the fourth quarter and annual report results; furthermore, entering '24, the bank expects brands to experience an improvement and restoration in the health of business indicators after experiencing a wave of inventory digestion and operational efficiency improvements in 23 years, and continue to recommend leading brands related to brand apparel.
Bank of China International said that sportswear companies have issued announcements one after another, and Q4 sales are growing steadily, and it is expected that light clothing will enter the market in 2024. Overall, sportswear companies' Q4 retail sales have maintained steady growth against the backdrop of fluctuations in domestic demand. As major companies advance their inventory removal strategies, inventory pressure decreases, and they are optimistic that in 2024, major sportswear companies will go light to the market, boost their products and marketing, and are expected to maintain rapid growth under the catalytic influence of the Olympics.