Gelonghui, January 23丨Hongdou Co., Ltd. (600400.SH) announced the 2023 annual results advance announcement. According to preliminary estimates by the company's finance department, the company is expected to achieve net profit attributable to shareholders of listed companies of more than 29 million yuan in 2023. Compared with the same period last year, it will increase by more than 14 million yuan, an increase of more than 93% over the previous year. The company is expected to achieve net profit of more than 10 million yuan after deducting non-recurring profit and loss attributable to shareholders of listed companies in 2023. Compared with the same period last year, it will increase by more than 7 million yuan, an increase of more than 222% over the previous year.
During the reporting period, the company focused on the “classic comfortable menswear” strategy and carried out business activities around the four strategic core of “product, communication, channel and operation”, focusing on promoting comfort product innovation and omni-channel structure optimization, and taking more measures to increase the comprehensive gross profit margin and effectively promote the company's high-quality development.