Today, the market finally reversed its decline and ushered in a big rebound, and game stocks also set off a group carnival in the afternoon.

By the close of A-shares, the gaming sector had surged by more than 6%, Kunlun Wanwei had risen by more than 12%, Kaiying Network and Yao Ji Technology had risen and stopped, and Shenzhou Taiyue and 37 Entertainment had risen by more than 7%.

Gaming stocks have been in a volatile downward trend since late June last year. As of today, the sector has accumulated a decline of more than 45%.

Meanwhile, Hong Kong mobile game stocks also surged more than 5% at one point. Jinshan Software and Bilibili surged more than 8%, Zen Tour Technology rose more than 7%, IGG, NetEase, and Hometown Interactive rose more than 6%, Heartcom rose more than 5%, Tencent rose more than 4%, and Feiyu Technology, China Mobile Games, and NetDragon all went up.

According to the news, the State Press and Publication Administration solicited public comments on the “Measures for the Administration of Online Games (Draft for Comments)” on December 22, 2023. The deadline for feedback is January 22, 2024.

Currently,The link to this opinion draft already shows “404.” This move may be an important factor boosting game stocks today.

Previously, Article 18 of the “Measures” stipulated thatLimit excessive game usage and high spending.

Online games must not set inductive rewards such as daily login, first deposit, or continuous recharge;
Online game publishing and business units must not provide or condone high-priced virtual item transactions in the form of hype, auctions, etc.;
All online games must set user recharge limits and publicize them in their service rules. Users should be warned and reminded in pop-up windows for irrational consumption behavior.

In terms of “promotion regulations for online games,” Article 29 of the “Draft for Solicitation of Comments” suggests that live streaming of online games must not be highly rewarded.

Regarding the protection of minors, the draft for solicitation of comments proposed eight regulations, including that minors must not be rewarded during live streaming of online games.

On the day the new regulations were announced, the market set off a “bloody storm” of turmoil. Game stocks were directly “frightened”, A-share game boards fell to a standstill one after another, and the stock prices of several Hong Kong stock game giants were directly “hammered”.

Strict regulation of the industry has heightened market concerns about the future prospects of the game industry.

However, after game stocks experienced a “major shock,” the State Press and Publication Administration saidThe rules will be improved through “careful study” of public comments.And inIn December, 105 domestic online game editions were approved——More than the average month.

According to the data, a total of 1,075 game versions were released in 2023. Of these, 977 were made in China and 98 were imported, reaching the highest value in the past three years. Some industry insiders pointed out that the steady issuance and steady growth of version numbers has given game companies a “reassurance pill.”

Now, the State Press and Publication Administration has removed the link to the “Measures for the Administration of Online Games (Draft Draft for Comments)”, which seems to have once again caused the market to smell some “signals.”

Some analysts say that this deletion is “unusual” and that the “Measures” may be revised.

Haitong Securities analyst Hu Xiaoyue said in a report that the cancellation announcement may indicate “there may be further changes in the new measures.” This is because in the past, even after the consultation period was over, records were kept on the regulatory measures for which comments were sought.