On January 19, Ge Longhui Co., Ltd. (301262.SZ) said during a survey from institutional investors that the company launched research on the short drama project in early 2023 and began searching for relevant partners. In May 2023, platform development and construction were carried out, WeChat and Douyin skit applets were launched, and the mini skit project was officially launched. Recently, the company has introduced a number of content and distribution partners, and has now launched more than 90 short repertoire.
The company's short drama business is still in the start-up stage and has yet to generate large-scale revenue. It is not expected to have a significant impact on the company's current business situation.