Zhitong Finance App learned that on January 18, the “2023 Wind China Listed Companies Top 100 ESG Best Practices - Blue Moon Award Ceremony” was held at Blue Moon's Kunshan factory. The theme of the event was “Implementing ESG Concepts to Empower New Development”. Cai Changkun, Vice President of Wande Information Technology Co., Ltd. (Wind), Zhao Weijian, Product Technology Director, Pan Guoliang, Executive Director of Blue Moon Group, and He Qiong, head of ESG, attended the ceremony.

On site, Wind presented the “2023 ESG Best Practice Award for Chinese Listed Companies” to Blue Moon Group. According to reports, Blue Moon (06993) is the only listed company in the daily consumer industry to receive the highest 3A rating from Wind, and is also one of only 5 companies with a 3A rating in the ESG Top 100.

As one of the most authoritative ESG rating agencies in China, Wind ESG has covered nearly 10,000 companies in Greater China, and is an important reference for investment decisions of major global asset management agencies. The “Top 100 ESG Best Practices” based on this system represents the 100 listed companies with the best ESG performance in Wind ESG ratings. Blue Moon received this award, representing the industry's recognition of Blue Moon's ESG practices and results.

At the event, Blue Moon representatives shared the factory's water saving and environmental protection practices in recent years, including the design of products and process equipment sources for water saving, water process system management and continuous implementation of special water-saving actions, and research and application of cutting-edge water-saving technologies to improve the utilization rate of water resources. Blue Moon said, “In fact, we have attached great importance to the environmental performance of our products from the beginning of our design. Since 2015, we have launched the first metered pump head “concentrate+” laundry detergent in China. This product has a high active substance content, uses less water in the formula, and reduces the environmental impact of the entire life cycle of the product at the source. At the same time, Blue Moon continues to introduce new products, and has successively launched a variety of concentrated products, leading the development of concentration technology and continuing to promote the concentration of liquid washing products.” Blue Moon's relevant practices and achievements in the field of green environmental protection have been highly recognized by the Wind team.

In recent years, under the guidance of national strategies such as dual carbon goals, common prosperity, and rural revitalization, the ESG concept, which emphasizes coordinated economic, environmental, and social development, has increasingly become an indispensable factor in investment decisions in the capital market. As a professional household cleaning solution provider in China, Blue Moon attaches great importance to sustainable development efforts, incorporates ESG concepts into business management, and actively carries out ESG practices.

In terms of environmental protection, Blue Moon responds positively to the country's double carbon target, incorporates the concept of environmental friendliness into the whole life cycle of product production, deeply explores the field of product concentration, and leads the green development of the industry. According to ESG reports, more than 90% of Blue Moon's products have passed the Chinese environmental label certification, 11 products have been certified as water-saving products, and 26 products have obtained green product certification.　　

As an enterprise with a sense of social responsibility and mission, Blue Moon actively assumes social responsibility and initiated the establishment of the Guangzhou Blue Moon Charity Foundation. In 2023, Blue Moon and the Blue Moon Charity Foundation carried out various public welfare activities to support the “I am a healthy little angel” campaign to spread the concept of clean health; launched special actions such as earthquake relief in Qinghai, Gansu, and flood control and disaster relief in Beijing-Hebei Province to help protect disaster areas; and sponsor cultural and sports activities such as the College Student Art Fair and the World University Summer Games to help the development of aesthetic education.

Looking forward to the future, Blue Moon will continue to adhere to the ESG action principles of “better products (services), friendlier environment, and happier society”, continuously strengthen and improve ESG management, and make greater contributions to promoting green, low-carbon, high-quality development and building a harmonious society.