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力盛体育(002858.SZ)：依托CTCC澳门站赛事IP打造“VR嗨享澳门大赛车”点播节目

Lisheng Sports (002858.SZ): Relying on the CTCC Macau Race IP to create the “VR Enjoy the Macau Race” on-demand program

Gelonghui Finance ·  Jan 17 06:56

Gelonghui, January 17丨Lisheng Sports (002858.SZ) said at an investor relations event that as an innovative pioneer in the integrated development of the sports industry and digital economy, the company continues to actively experiment with application innovation that empowers the traditional racing business. Through digital, intelligent and diversified integrated development, the company continues to enrich the business model and marketing scenarios of events, continuously innovate interactive and immersive experiences, and promote the integration of sports and entertainment, popularization and cultural development for all. For example, at the end of 2022, the company cooperated with PICO in combination with VR headsets to create the “VR Enjoy the Macau Race” on-demand program based on the CTCC Macau Race IP to introduce real racing scenes into VR terminals from a professional perspective and ability, bringing immersive visual impact and a new immersive experience to VR users. In the future, with the gradual maturity of new technologies such as MR, the company will seek to present more sports event content in MR devices to provide users with a more immersive game viewing experience.

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