Haichang Ocean Park (02255) rose more than 4% in the intraday period. As of press release, it rose 2.13% to HK$0.96, with a turnover of HK$22.319 million.
The Zhitong Finance App learned that Haichang Ocean Park (02255) rose more than 4% in the intraday period. As of press release, it had risen 2.13% to HK$0.96, with a turnover of HK$22.319 million.
According to the news, data released by Haichang Ocean Park on January 2 shows that during the New Year's Day holiday, Haichang Ocean Park's theme park, marine (exploration) complex, ice and snow center projects received more than 170,000 visitors, and the New Year's Day holiday revenue increased fourfold over the same period last year. According to the data, excluding Zhengzhou Park, which was newly opened in 2023, the total number of people in its park sector during the New Year's Day holiday increased 3 times over the same period last year, more than 1 times higher than in the same period in 2019.
In addition, Open Source Securities points out that successful IPs can help theme parks effectively attract visitors, reduce operating costs, promote derivative secondary consumption, and enhance the park's overall image and popularity. By combining IP, Haichang Ocean Park has greatly increased secondary revenue while increasing customer stickiness. In the first half of 2023, Haichang Ocean Park achieved park operating revenue of 698 million yuan, an increase of 189% over the previous year, of which ticket revenue was 350 million yuan, and secondary revenue from park consumption, rent, and hotels was 348 million yuan, accounting for 50% from 31% in 2019.