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丸美股份(603983.SH):坚持做分渠分品,线上线下两盘货,线下主打系列

Marumi Co., Ltd. (603983.SH): Insist on dividing products, online and offline, focusing on offline series

Gelonghui Finance ·  Jan 9 03:00

Gelonghui, January 9 | Marumei Co., Ltd. (603983.SH) said in response to a specific survey, that it insists on dividing products, online and offline products, with offline main series, crystal series, recombinant collagen series, polypeptide series, elastin series, etc., with a unit price of 300-500 customers, mainly for people aged 35 and above, mainly for cities below the 3rd and 4th tier; online is mainly promoting a large single product strategy, with eye cream and massager 2-in-1, recombinant double collagen and small gold needle essence. Mainly, reverse osmosis to Tier 1 and 2 cities is clearly visible. By adjusting the product structure, the company divides channels and balances channel sales.

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