It can be said that there has been a lot of movement in the game industry recently. Changes in industry policy have sparked extensive discussions among investors from all walks of life, and many organizations and media such as the Central Propaganda Department, the Game Industry Committee, Xinhua News Agency, and People's Online have stated that they will continue to strongly support the prosperity and development of the game industry in the future. Along with increased attention, the game industry ushered in a hot New Year's Day and Spring Festival program this year, and major game manufacturers began to gain strength.
On the second day of the new year, we were delighted to discover that the new game “Floating Memories”, a new game where women enjoy friendship with the best players on the track, was quite impressive and worthy of attention.
Adding flagship products, the new tour “Fukusheng Memories Exquisite” leads the market with high quality
Friendship Time has been deeply involved in the game market for women for many years, and has successively launched a variety of high-quality games for women, such as “Legend of Xi Fei Q”, “Fairy Restaurant”, “Born as a Qing Song”, and “Ling Yunnuo”.
On January 2, 2024, Friendship Time launched the new game “Fukusheng Memories Exquisite” on all platforms. As the second installment in the Fuchsheng IP series, it has already garnered a large amount of players' attention during the pre-order test period, and has been trending on Weibo many times, with a TapTap rating of 8.9 points. Earlier, according to the official news of the “Fusheng Memories” game, as of 00:00 on January 1, the number of online pre-orders for the game had exceeded 6 million, and pre-downloads of the game were launched on various platforms. Players can load game resources in advance and pre-pinch their faces, making it easy to quickly enter the game during public beta.
The author went to experience it as soon as it started today. I have to say that its solid product strength and boutique content experience are the cornerstone of the success of all products, as well as a sincere and responsible attitude towards players from the company's perspective.
Specifically, in terms of gameplay, “Floating Memories” focuses on Sweet Pet+ Detective. As the first large-scale 3D detective gameplay product on the market, its innovation is self-evident. Whether it's gathering clues, detailed reasoning, or plot reversals, it all brings a refreshing feeling to players and differentiates the product from other women on the market. However, in the big world presented in the game, various types of open gameplay further enrich players' sense of experience, such as DIY ancient garden buildings, multi-identity mini games, visiting influencer attractions, collecting and nurturing pets, etc.
At the art level, “Fukusheng Memories Delicate” is a significant improvement over the previous generation product “Fukusheng as a Song”. In addition to the regular mobile game version, this public beta will be launched simultaneously on PC. Its high-quality scene art expression effect can bring players a more immersive visual experience on the large computer screen. Female players' favorite costumes, makeup, and face-pinching are also at a high level of performance this time, as always. From traditional national style, new Chinese style, two-dimensional style, to European and American style, various styles are in full bloom, striving to meet the aesthetic needs of different players and create a diverse aesthetic worldview.
It is also worth noting that Friendship Time has begun R&D preparations for the third part of the Fusheng IP series. According to CICC's latest research report, “Code Name: PW” was developed using the Unreal 5 Unreal Engine as the next flagship product, and it is expected that the first tests will begin this year. This will provide sufficient content guarantee for the company's long-term development and operation, and is also expected to continue to enhance the IP's word-of-mouth effect among the player community.
Three-dimensional marketing style, breaking the circle online and offline, sparked a buzz
On the basis of excellent products, the promotion ability of “Living with Exquisite Memories” should not be underestimated. Looking at the various activities that have been launched so far, it has fully triggered a high level of communication and word-of-mouth effect among players, and there is a trend of continuing to break circles.
As can be observed from a timeline perspective, on November 15, the company officially announced that Luo Yunxi was the spokesperson. In early December, a blockbuster CG film and a large-scale promotion of the Five Cities Offline Twin Towers were released. On December 27, it was announced that the China Academy of Art co-creation cooperation and the Suzhou Qilishantang Street Scenic Area collaboration was announced. Until today's public beta period, Luo Yunxi visited the company to sweep the building live. On the one hand, the overall style of play takes into account multiple online and offline traffic channels, and on the other hand, it also fully takes into account the compatibility of the product with partners.
In terms of details, take the Guofeng series co-created by the company and the China Academy of Art as an example. The first co-creation theme “Exquisite Lantern” was presented in the form of a lantern, fully integrating elements of Chinese culture and showing the unique charm of Jiangnan. [Exquisite Lantern] uses pearls as the main body. The four-sided painting has silhouettes of the four gentlemen of plum, orchid, bamboo, and chrysanthemum, using transparent carving techniques to balance beauty while retaining the utility of the lantern itself. The outer frame design draws on “Roselle Fuyu”. The mountains are green, the water is murmuring, the flowers are in full bloom, and the stars are bright.
According to the company's official Weibo disclosure, Linglong Lantern was embedded in the game in various forms such as handheld props and scene devices, and also held an offline New Year's Eve lighting ceremony. In the future, they will also meet more online and offline players at the Spring Festival Lantern Festival.
In addition to colleges or scenic spots such as the China Academy of Art and Qilishantang Street, the company has also cooperated with many consumer brands that meet the habits of today's young users, including the Zhuyun milk tea brand “Brown Smoke and Rain” and “Shantang Kunqu Museum”, an inheritor of intangible heritage art.
No matter how the external environment changes, it can be seen that Friendship Time has a deep understanding of the needs of target game users and strong product capabilities.
epilogue
The above information once again verifies that Friendship Time can continuously introduce high-quality women-oriented benchmark games to the market, continue to lead the development of the industry, and is expected to reinforce and broaden the company's double barriers in the industry and capital market.
Furthermore, taking a higher perspective, the domestic game industry ushered in a more open economic environment in the post-pandemic era, and the superposition of policies encouraged the development of new technologies such as virtual reality. The valuation of the game sector is at the bottom of history, making the game sector have multiple opportunities for favorable resonance. Friendship Time's new product performance is impressive. As the first popular project in the beginning of the year, it is expected to usher in more good news, and at the same time drive and help the entire industry.