Jinwu Financial News | The sportswear sector rose. China Trend (03818) rose 5.69%, Li Ning (02331) rose 4.67%, 361 degrees (01361) rose 4.02%, Anta Sports (02020) rose 2.61%, and Tep International (01368) rose 2.35%.
CICC Research Report said that as the domestic footwear market matures, traditional domestic clothing brands have begun to increase their layout in the Southeast Asian market in order to find new growth points. In line with the trend of branding and online marketing in the Southeast Asian footwear market, CICC believes that they are all advantages of domestic clothing brands. Increased branding requires large-scale offline channels to open stores and penetrate the local market. Southeast Asia has a large number of low-tier cities. Chinese brands happen to be good at multi-level markets and fine management of large-scale stores, and the in-depth development of the Southeast Asian offline market is more advantageous than international brands. At the same time, the domestic e-commerce market is leading in development, and the domestic brand operation experience is rich. CICC is expected to share the high growth dividends of e-commerce in Southeast Asia. Currently, the sales scale of leading international footwear brands in Southeast Asia is 4 to 13 billion yuan. Considering that their market continues to grow rapidly, there is considerable room for domestic brands to go overseas.