SHANGHAI, December 26, 2023 /PRNewswire/ -- On the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France and the year of cultural tourism between China and France, the classic French picture book IP “Caspo and Lisa” and an old friend Chen Guang, joined hands with the Children's Art Museum to launch a new picture book city park project “Caspo and Lisa: Forever Best Friends” theme park series at Shanghai's Magnolia Plaza, showing the cross-border surprise of the Chinese stationery brand's romantic design cooperation with France.
Arriving at this pop-up event is like entering a painting amusement park made of classic French architecture, arts and culture, and holiday festivals. Everything inside will disrupt your imagination of a regular picture book exhibition: you can either wander through French-style neighborhoods, get new experiences in the twin cities of Shanghai and Paris, or walk into a 500-square-meter large-scale themed maze to learn and have fun while having fun.
You can participate in the authentic French Lemon Festival art exhibition. The organizer brought everyone the Lemon Lab, Lemon Installation, Lemon Wars, and Lemon Gallery. There are endless ways to play, not only popularizing lemon-related knowledge, but also experiencing the dual interests of art and creativity.
In addition to this, the exhibition site also showcased “Twin Cities” bubble-themed paintings customized by the author for this exhibition, new paintings for fans in the Year of the Dragon, original paintings such as the Lemon Collection and flash limited edition, and the “Red Handbook”, which represents the origin of the picture book and Lisa's image, and is also a token of love between the author and his wife; you can also ride the same romantic merry-go-round under the Eiffel Tower in Paris to capture romantic moments...
There is also an art and creative workshop on site, where interactive events are held every week — Bobo and Salsa's DIY crafting classes to match current hot trends, so that children and children can work with Caspo and Lisa to incorporate ideas into their work, and fully integrate the picture book experience with aesthetic education into the multi-sensory experience and game interaction, so that beauty is within reach.
Speaking of Gaspard et Lisa (Gaspard et Lisa), everyone is probably familiar with them. This classic French picture book IP was created by French writer Anne Gutman and her husband Georg Hallensleben in 1999. They used Paris, France as the setting to depict Caspo and Lisa, two small Parisians. They can always use their own methods to solve problems and heal today's young and old friends.
As the exclusive copyright agent operator for Caspo and Lisa in mainland China, Shanghai Chenguang Culture will continue to convey the elegant and romantic French lifestyle philosophy by positioning itself as a “French lifestyle sharing home” IP brand.
The Casper and Lisa series of picture books has been translated into 15 languages and distributed over 3 million copies. Their figures are spread across 128 countries and regions around the world. They have been popular around the world for 24 years, conveying the warmth and healing carried by French IP to children around the world.
With the younger consumer population and consumer philosophy, stationery consumption is gradually showing trends such as creativity, personalization, and diversification. As a Chinese stationery brand loved by consumers, Chenguang has continued to cooperate with well-known domestic and foreign IPs such as Caspo and Lisa in recent years to launch a series of “good stationery with stories, content, and warmth” to enrich consumers' cultural and creative experience.
A special themed product section was set up at the pop-up event, with a wide variety of cultural and creative peripheral products, such as co-branded series such as “Lemon Hao Meng” launched by Chenguang, and a red notebook gift box inspired by the red notebook given to his wife by the author George. The dreamy collaboration between Chenguang, Caspo, and Lisa injects more new content and possibilities into traditional stationery, while conveying the “warm, good stationery” brand concept.
As cultural exchanges and cooperation between China and France continue to deepen, as one of the world's largest stationery manufacturers, Chenguang will continue to be consumer-centered, combine strong French romance with warm stationery, light up a beautiful life with warm designs, and bring everyone more novel and fun stationery cultural and creative experiences.
Exhibition dates:
2023.12.21- 2024.3.17
Opening hours:
Monday-Thursday: 10:00-19:00 (admission closed at 18:30)
Friday-Sunday: 10:00-20:00 (admission closes at 19:30)
Exhibition address:
Shanghai Magnolia Plaza
501 Dongdaming Road, Hongkou District, Shanghai