On the morning of December 22, on the shores of the smoky Taihu Lake and at the foot of Zhong Ling Yuxiu's Lingshan Mountain, the Hongdou Group's “Dragon Xing Xing Qi Yun Hongdou” series of comfortable new products was launched at the sacred place of praying for blessings at the Lingshan Van Palace. Zhou Haijiang, chairman of the China Chamber of Commerce for International Cooperation in Private Economy and chairman of the board of directors of Hongdou Group, signed a letter of authorization on behalf of Hongdou Group at the conference to disclose the copyright to the entire community to use the “Dragon Star” art work free of charge. More than 100 mainstream media, KOLs, and KOCs watched the new product launch and experienced the “good luck” gift of red beans.
Zhou Haijiang said at the launch of the free public licensing ceremony for the copyrighted works of “Dragon Xing”, that “Dragon Xing” means a group of dragons soaring high, and good fortune. I want to see that not only the Hongdou Group uses it, but I would also like to see all walks of life be free to help all walks of life take off and prosper, help the motherland develop and prosper, and help the people live a happy, healthy, and lucky life.
Recently, with CCTV's official announcement of the 2024 Dragon Year Spring Festival Gala theme, “Dragon Xing: Happy Home Country”, the term “Dragon Xing” continues to dominate popular searches at home and abroad. In March of this year, Hongdou Group creatively designed and successfully registered the “Long Xing Yu” art work with the National Copyright Administration, expressing good wishes for good luck and good luck. It also reflects Hongdou's consistent inheritance and promotion of outstanding traditional culture, demonstrating the country's cultural self-confidence. As the main visual symbol, the word “” vividly depicts the way a dragon takes off and succeeds peacefully, fully showing the Chinese nation's vigorous and forward-looking spirit.
In his speech at the press conference, Zhou Haijiang said, “The dragon is a symbol of the Chinese nation. Dragon culture has spanned thousands of years, and the spiritual strength it has brought to the Chinese people is immeasurable. The nation needs this kind of spiritual strength, especially after the pandemic. What we need to recover is not only the economy, but also the energy of people. We need to deal with uncertain external challenges with a certain energy. 'Dragon and Dragon' is the hope that our nation and all walks of life will have this kind of uplifting spirit. On the one hand, the “Long Xing, Lucky Red Beans” event was held. On the one hand, it was to respond to the central government's call, set an example for all private enterprises, work with various industries to convey positive beliefs to the whole society, and jointly sing the bright theory of the Chinese economy! On the other hand, we chose to hold it in Lingshan to bring good luck to consumers, hoping to break out of the trough and continue to work hard in the midst of good fortune.”
“Dragon Xing Yu depicts a group of dragons taking off. The meaning is very good. It is also a sense of ceremony about good luck, and a good wish for future life. The matching concept for the Dragon Star Gift Box this time is 'Red, Red for the Lifetime'. We will give the best users a very good idea+a really good product+just the right price.” Ren Langning, e-commerce director of Hongdou Group, interpreted the copyrighted work of “Dragon Xing Yu Long Zeling” and released the “Long Xing Yu Long Zeling” comfortable underwear product, and launched a “lucky gift box” containing a red warm suit, underwear, socks, and red bags. Online stores cooperated with warm views, good luck copywriting, soft cute labels, etc., to disrupt the homogenized competition in the market and lead a new trend of comfortable living.
“If 'comfort' is our constant product pursuit, then the heritage of traditional culture and the pursuit of an auspicious and beautiful life is the pursuit of comfortable menswear for spiritual comfort.” Wang Changhui, general manager of Hongdou Industrial Co., Ltd., explained the design concept of “Longxing Comfortable” menswear products at the press conference, and officially released the Hongdou Comfort Menswear “Lucky Gift Box” for the Year of the Dragon. The gift box includes the three “Comfort Fit” packages and four core items, including a red bean 0 feel comfortable shirt, plus 1 comfortable pants, a comfortable goose down jacket, and a skin-friendly 100 sweater, etc., providing users with a variety of quality and matching choices. This series of products are all created by internationally renowned design masters, and have won 10 authoritative awards in 5 countries. They are currently the hottest autumn and winter fashion items.
Since its inception, Hongdou has deeply incorporated the word “homeland” into the corporate culture genes, accompanied the hearts of the people, and prospered with the country. Over the past 66 years, Hongdou Group has been adhering to the real economy, focusing on developing the three industries of clothing, tires, and pharmaceuticals. It has more than 10 subsidiaries, including two main board listed companies, Hongdou (600400.SH) and GM (601500.SH), as well as Taxus Pharmaceuticals (873858) listed companies in the New Third Board Innovation Tier, and is divided into overseas institutions and factories in New York, Singapore, and Thailand. The Kingdom of Cambodia and Chinese and Cambodian enterprises jointly developed the 11.13 square kilometer Sihanoukville Special Economic Zone, which has been praised as a “model for practical cooperation between China and Cambodia”. In continuous self-exploration, innovation and transcendence, Hongdou Group has been at the top of the top 500 private enterprises in China and the top 500 manufacturing companies in China for 20 consecutive years. It enjoys popularity and reputation in domestic and overseas markets, and has become a model for inheriting the ingenuity of national brands.
At the Central Economic Work Conference held recently, it was emphasized that “efforts will be made to expand domestic demand,” one of which is “actively cultivating new consumption growth points such as 'trendy products' of domestic goods.” In recent years, Hongdou Group has accurately focused on the “happy self” market, pioneered a new comfortable circuit, taken soft, comfortable, and Guochao aesthetics as the core selling point, and continuously created a rich, multi-dimensional and popular comfort product matrix, empowering the brand's high-end transformation and accelerating high-quality development.
While focusing on its own development, Hongdou Group has always actively implemented the concept of “common prosperity, win-win for all parties”, thoroughly implemented the spirit of the 2023 Central Economic Work Conference with practical actions for high-quality development, actively boosted confidence in the development of private enterprises, and advocated the bright theory of the Chinese economy. At the end of the press conference, Zhou Haijiang officially read out and signed the “Dragon Xing” Art Work Public Authorization Letter, disclosing the copyright of the “Dragon Xing” art work free of charge to the whole community and working with all parties to promote economic and social development. This move once again demonstrated Hongdou's unswerving feelings of adhering to the Party for the country and for the people. The response was overwhelming. Participants said that the Hongdou Group is a model for private enterprises to take initiative, and that the company's big mindset, scope, and pattern are very moving.”
In the heyday of the carnival, if you have a dragon, you have a spirit. In 2024, Hongdou Group will continue to forge ahead courageously towards the goal of “100 billion red beans, smart red beans, happy red beans, and 100 years old red beans”, write a new chapter of high-quality development, and work with various industries to create a bright future!
Source: Interface News