2023/12/20
Combines high absorbency and fit
“Sofy Body Fit Water Absorbent Shorts” is newly released
Unicharm Co., Ltd. (President and CEO: Takehisa Takahara) is the first from the sanitary products brand “Sofy” to release “Sofy Body Fit Water Absorbent Shorts,” which combine safe absorption power and fit even on heavy days, on 2024/1/16, limited to some retail businesses, EC sites, etc.
Medium size image photo
“Sophie “Body Fit Water Absorbent Shorts”
Launch background
Mild incontinence and “lag” during menstruation that many women experience have become one of the problems.※During this time, each person has devised various ways so that they can live their lives as usual as much as possible and that care suits them.
In response to this reality, Unicharm's menstrual care brand “Sofy” has continued to be close to each person's concerns by developing and providing various types of care products.
Therefore, now, as a new option to support women's everyday lives, we are now launching “Sofy Body Fit Water Absorbent Shorts,” which utilize the latest “water absorption technology” and “fit.”
※Unicharm research
Product features
(1) Structure that fits the body shape and does not create gaps
Adopts a special structure that fits the body perfectly. It does not create gaps that can cause leaks.
(2) Reduce leaking by adopting a wide range of waterproof sheets
Taking advantage of its boxer shape, it covers the legs and buttocks with a waterproof sheet to prevent transmission and leakage.
(3) 3-layer structure combines absorbency and comfort
The 3-layer structure of a “smooth surface sheet,” “antibacterial water absorption sheet,” and “waterproof sheet” achieves both absorbency and comfort.
Quantity/price
| Product name | sizing | pricing |
|---|---|---|
Sophie Ⓡ body fit absorbent shorts | M | open price |
L |
Release period
It will go on sale on 2024/1/16 on some retail businesses, EC sites, etc.
Contributing to the “SDGs 17 Goals” through the launch of “Sofy Body Fit Water Absorbent Shorts”
We believe that launching this product will contribute to the following out of the 17 goals set out in the “Sustainable Development Goals” (SDGs: Sustainable Development Goals) adopted by the United Nations in 2015.
12. Responsibility to Create Responsibility to Use
Going forward, we will continue to aim to solve environmental and social issues and contribute to the achievement of the SDGs through business activities such as providing products and services.
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