Yingyuzhou (03700) rose more than 10%. As of press release, it was up 10.39% to HK$0.85, with a turnover of HK$3.862 million.
The Zhitong Finance app learned that Yingyuzhou (03700) had risen more than 10%. As of press release, it had risen 10.39% to HK$0.85, with a turnover of HK$3.862 million.
Cinda Securities said that with the introduction of a “supportive supervision” policy for the micro-drama industry and the trend of improving content quality, the micro-drama industry chain is expected to usher in long-term steady development. Long-term advice focuses on two types of companies: one is companies that are familiar with film and television content production capabilities, and companies that use classic IPs and have adapted popular IPs in the past; the other is companies that have experience in the creation and operation of film and television content overseas.
Shouchuang Securities previously pointed out that since the second half of 2022, Yingyuan has been laying out a short drama circuit, and has quickly entered the first tier of the industry with its first-mover advantage and strong promotion and marketing capabilities accumulated earlier in live streaming and social networking services; the micro-skit industry is still developing rapidly. With increased investment in innovative businesses such as short dramas and the expansion of launch channels for short dramas, the company's content service business revenue is expected to maintain rapid growth.