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妙可蓝多(600882.SH)：2023年上半年，公司奶酪业务市场占有率仍稳居行业第一

600882.SH: In the first half of 2023, the market share of the company's cheese business remained stable and ranked first in the industry

Gelonghui Finance ·  Dec 15, 2023 04:06

On December 15, Gelonghui (600882.SH) stated on the interactive platform that live streaming is not only a sales channel, but also a medium for brand launch. The company enriches the sales network and carries out multi-dimensional brand marketing through live streaming. The company firmly believes that competition is all-round. It is competition in all aspects of brand, product, team, culture, etc. In the face of market competition, the company exercises its internal skills and actively takes various measures to develop new categories to broaden the applicable boundaries of cheese and find new growth points; through channel sinking, channel operation capabilities are continuously improved, and at the same time, management upgrades are used as a means to continuously improve organizational efficiency. In the first half of 2023, the market share of the company's cheese business remained stable at number one in the industry. In the future, the company will continue to focus on the cheese business, continue to maintain its first-mover advantage, pay close attention to market changes, seize market recovery opportunities, and further consolidate its position as a leader in the cheese category.

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