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孩子王(301078.SZ)：公司已在开展跨境购业务

Kid King (301078.SZ): The company is already in the cross-border purchasing business

Gelonghui Finance · Dec 15, 2023 03:24

Kidswant Children Products -1.38%

格隆汇12月15日丨孩子王(301078.SZ)在投资者互动平台表示，公司已在开展跨境购业务，近年来，从供应链建设、消费会员、用户体验等环节不断完善升级，逐步建立了全球购品类心智，消费会员渗透率不断提升，现已经实现了美妆、营养等长线品类的打造，未来将持续加大国际优质品牌、品类的拓展，更好地满足用户需求。同时，公司自有品牌也在积极探索跨境销售业务。

Glonghui, December 15, KidKing (301078.SZ) said on the investor interactive platform that the company is already developing cross-border purchasing business. In recent years, it has gradually established a global shopping category mentality through continuous improvement and upgrading from supply chain construction, consumer membership, user experience, etc., and the penetration rate of consumer members continues to increase. It has now achieved the creation of long-term categories such as beauty and nutrition, and will continue to expand international high-quality brands and categories in the future to better meet user needs. At the same time, the company's own brands are also actively exploring cross-border sales business.

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