Source: ChinaNet Finance
On December 12, Crazy Sports Group (82.HK) announced that it has reached a cooperation with the famous Korean game company Neowiz. The two sides will join hands to distribute soccer e-sports games to the global market based on the official IP license of the International Federation of Professional Soccer Players (FIFPro). This cooperation marks the official launch of Crazy Sports Group's international distribution strategy, and will launch globally distributed sports game titles in the first half of 2024, using the much-anticipated 2024 European Cup to enter overseas sports game markets.
According to information, NEOWIZ was founded in 1997 and is a famous game listed company headquartered in South Korea. It has led the operation and distribution of many classic game blockbusters such as “QQ Sonic,” “Crossing Fire,” and “Battlefield Online.” According to public information, as early as 2006, NEOWIZ and EA signed a stock investment agreement and an online game co-development and operation agreement to jointly develop and operate “FIFA OL”; beginning in 2007, NEOWIZ signed a cooperation agreement with Tencent to act as an agent for 3 online games developed by NEOWIZ, including “Crossing Fire”. Additionally, NEOWIZ is the global agent for mobile and community games for the 2012 London Olympics.
The soccer e-sports game that the two sides have collaborated on this time is a soccer e-sports mobile game created based on the official FIFPro license. In August 2023, Crazy Sports Group announced the signing of a cooperation agreement with FIFPro to obtain FIFPro's global IP license for the next three years, while also upgrading from a game partner in China to a global game partner. Crazy Sports Group will export outstanding Chinese sports games overseas by integrating global IP and distribution resources to achieve the implementation of an international distribution strategy for sports games.
According to reports, FIFPro is an international organization representing more than 66,000 professional soccer players from around the world. It consists of 66 affiliated national associations and is headquartered in the Netherlands, referred to as the International Players' Union for short. Through an IP partnership with FIFPro, Crazy Sports can use the real names and portraits of many internationally famous players, including Messi, Ronaldo, and Mbappé, covering 54 countries and leagues, and more than 60,000 professional players in the game.
The 2024 European Cup, also known as the “2024 European Football Championship”, will be held from June 14 to July 14, 2024 in 10 German cities, namely Berlin, Munich, Dortmund, Gelsenkirchen, Stuttgart, Hamburg, Düsseldorf, Cologne, Leipzig and Frankfurt. The European Cup final will be held on July 14, 2024 at the Berlin Olympic Stadium. At that time, Germany, France, Spain, England, the Netherlands, Italy, Portugal, Belgium, etc. will all debut, and talented players such as Bellingham, Musiala, Pedri, and Wirtz will be on the scene. World players such as Mbappé, Kane, and De Bruyne may shine. The 2024 German European Cup is about to begin a feast for European giants.
According to public information, with the mission of “making sports create happiness”, Crazy Sports helps the national strategy of a strong sports nation, deeply cultivates the digital sports and entertainment trillion-dollar market circuit, provides users with unique sports and entertainment consumption services, and forms a business layout with “payment for sports knowledge, digital empowerment of events, and games” as the core driving force.