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健之佳(605266.SH):定点药店移动支付是公司基于实体药店网络开展全渠道服务的一个新进展

Jianzhijia (605266.SH): Mobile payment for designated pharmacies is a new development in the company's omni-channel service based on physical pharmacy networks

Gelonghui Finance ·  Dec 12, 2023 19:50

Gelonghui, December 13|Jianzhijia (605266.SH) said during an on-site visit that the company's regions, such as Shenyang, Liaoning, and Baoshan, Yunnan, are in the pilot phase. In Shenyang, the local health insurance bureau cooperated with Meituan. After spending at the platform's designated pharmacies, customers can use funds from their personal health insurance accounts to pay for products that meet the medical insurance reimbursement criteria.

The Baoshan Regional Health Insurance Bureau cooperates with the company's own drug purchase platform. Customers purchase drugs on online shopping malls and place orders. For products that meet medical insurance reimbursement standards, payment can be made using funds from personal health insurance accounts. The company is actively cooperating with the pilot work in Baoshan, Yunnan, and is in the stage of platform interface transformation and testing.

Medical insurance mobile payment relies on support from surrounding physical stores. It aims to provide customers with convenient drug purchase services such as “online drug purchase, online medical insurance payment, and immediate home delivery through pharmacies” when customers use uncoordinated medical insurance accounts for settlement and payment, their own needs are relatively clear, and prescriptions meet regulations. It is an important measure to solve the convenience and accessibility of medicines. It uses funds from personal health insurance accounts and does not involve co-ordinated health insurance funds. However, the last mile offline pharmacy outlets and drug configurations that offline stores can provide, professional pharmacy services, and caring care scenarios are the prerequisites and foundation for single-account mobile payments. The company has established an omni-channel operation system around customer needs to create different channel values to meet the needs of customers in different scenarios in all aspects. Mobile payment for designated pharmacies is a new development in the company's omni-channel service based on physical pharmacy networks.

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