Gelonghui, December 13|Jianzhijia (605266.SH) said during an on-site visit that in the fourth quarter, it has entered the sprint stage of full-year performance. The company grasped the Double Eleven promotion and sales opportunities in autumn and winter. In October-November, performance recovered in the third quarter, and continued to grow over the same period last year. The number of transactions increased and customer orders declined (including O2O business. After excluding the impact of the rapidly growing O2O business, the unit price of physical store business gradually recovered to the same period).
After the pandemic in 2023, the market economy was sluggish. Customers' concerns about future uncertainty affected consumer behavior, increased attention to the ultimate cost performance ratio, and consumption tended to be cautious. Beginning in the first quarter, the company actively negotiated resources with upstream manufacturers, carried out promotional activities, and provided cost-effective products. At the same time, through strengthened professional services, the company boosted store output, improved manpower, store efficiency and quality, increased operating efficiency and market share; strengthened cost control, rent control and rent reduction work continued to advance, and the results of cost reduction and efficiency were gradually reflected.
There is a certain gap in annual revenue compared to expectations due to market factors and the speed of store expansion. The company will work actively to achieve the annual budget profit target of 402 million yuan.