2023/12/08
First in the world※Baby paper pants that can be opened and closed on one side
Unicharm Vietnam “Bobby One Side Open Pants” Newly Released
Unicharm Co., Ltd. (President and CEO: Takehisa Takahara) is a Vietnamese subsidiary Diana Unicharm Joint Stock Company. We are pleased to announce that “Bobby One Side Open Pants,” which can be opened and closed on one side, from the “Bobby (Bobby)” brand of baby paper pants by (Deanna Unicharm) went on sale in late October 2023.
* In baby paper pants brands sold by major global manufacturers, the structure allows one side of the girth to be opened and closed, and is longer than the length of the other side. (2022/10 Unicharm survey)
“Bobby One Side Open Pants”
Launch background
Vietnamese parents are very careful when choosing paper pants because ideas such as “don't tighten the girth as much as possible” and “changing diapers by pulling up the baby's foot may lead to hip dislocation” are pervasive when choosing paper pants used for newborn babies.
Therefore, we have recently released “Bobby One Side Open Pants,” which can be opened and closed on one side of the waist of paper pants, so they fit gently on the stomach, and can be replaced without dragging their legs up even when a newborn baby is sleeping.
Note, this is the first in the world for a major global manufacturer to have a paper pants structure that simply passes through one leg and fastens the other with side tape※These will be paper pants.
Product features
(1) Easy diaper changing with side tape that is retractable on one side
・You can easily change diapers by using the retractable side tape through one leg.
(2) A sense of security that completely covers up to the stomach
・When the retractable side tape is closed, the paper pants cover the baby's stomach tightly and fit.
(3) Smooth diaper changes without interfering with the baby's sleep
・Diapers can be changed without disturbing the baby's sleep, reducing the burden of childcare.
◇Products that use side tape that is retractable on one side come in packs of 74 NB-S and 68 sheets of S-M.
＜Customer Testimonials＞
・I am very satisfied that I was able to exchange it even when she was sleeping without dragging my daughter's feet.
・Since it covers up to the stomach even for newborns who have a lot of loose poop, I was able to use it safely without getting wet.
・I was able to replace the tape-type disposable diapers in less than half the time I usually use.
Contributing to the “17 SDGs Goals” through the launch of “Bobby One Side Open Pants”
We believe that launching this product will contribute to the following out of the 17 goals set out in the “Sustainable Development Goals” (SDGs: Sustainable Development Goals) adopted by the United Nations in 2015.
3. Health and wellbeing for all
Going forward, we will continue to aim to solve environmental and social issues and contribute to the achievement of the SDGs through business activities such as providing products and services.
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Unicharm Co., Ltd. ESG Headquarters Public Relations Office TEL: 03-6722-1019
brand-pr@unicharm.com
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