Zhitong Financial APP learned that Huajin Securities released a research report that 5G related technology policy support, XR industry development is expected to usher in a breakthrough. Relying on the advantages of 5G high-speed, high-reliability and ultra-high-definition mobile communication technology, we will promote scientific research on key technologies of XR. Virtual reality and augmented reality are listed as the key industries of digital economy in the 14th five-year Plan and the outline of long-term goals in 2035. In recent years, many landing cases of XR products have emerged. The bank believes that XR applications are accelerating their penetration into the fields of production and life, and the era of "VR/AR/MR" has begun. 5G-related policies protect the industry and the steady growth of user penetration, effectively promoting the development of the XR industry and the video industry.
The main points of Huajin Securities are as follows:
5G related technology policy support, XR industry development is expected to usher in a breakthrough.
On October 17th, the Ministry of Industry and Information Technology issued the Circular on promoting the Evolution and Application Innovation of 5G lightweight (RedCap) Technology, proposing that by 2025, new lightweight products and models of 5G will continue to emerge, integrate the application scale, enhance the security capability at the same time, and build a complete industrial system. 5GRedCap technology can reduce the cost and promote the application on 5G scale. According to the statistics of the Ministry of Industry and Information Technology, the number of 5G mobile phone users reached 695 million by the end of July, a net increase of 134 million over the end of last year, accounting for 40.6% of mobile phone users.
Relying on the advantages of 5G high-speed, high-reliability and ultra-high-definition mobile communication technology, we will promote scientific research on key technologies of XR.
Virtual reality and augmented reality are listed as key industries of the digital economy in the 14th five-year Plan and the outline of the long-term goal of 2035. XR extended reality (including augmented reality and mixed reality) is an important frontier direction of the new generation of information technology and a major forward-looking field of digital economy, which will profoundly change human production and life style. The strategic window for industrial development has been formed to promote the development of digital economy. XR applications can be divided into industry applications and public applications. In recent years, many landing cases of XR products have emerged in medical and health, real estate home decoration, e-commerce, industrial production, advertising marketing, military security, cultural tourism, exhibition, education and training and other application scenarios. XR applications are rapidly infiltrating into the fields of production and life, and the era of "VR/AR/MR" has begun. Goldman Sachs Group Company predicts that the scale of global virtual reality software applications will reach 45 billion US dollars in 2025.
Reviewing the popularity of social media in the Asian Games, short videos have become the main media.
According to the statistics of Yien, the popularity of the Hangzhou Asian Games reached its peak at the initial stage, with nearly 270000 of works produced during the event and more than 660 million of the momentum gained by the whole network. Among the content sources related to the Asian Games, short videos accounted for 52.2%, followed by Weibo Corp 32.0% and news 10.2%. Overall channel point of view: short video social media content contribution is high. Subdivision channel analysis Weibo Corp internal capacity accounted for the highest but only 2.84% of interaction, Douyin interaction accounted for the highest proportion of 78.72%, while maintaining a higher number of works accounted for 30.97%.
Weibo Corp platform: on the first day of the competition, the number of blog posts and interaction reached its peak, and the number of blog posts decreased with the passage of time. In the release content, the interaction between sports and star KOL is good. Douyin platform: the interaction was the highest on the first day of the game and reached the peak on the second day, but then decreased and gradually leveled off. The interaction reached its peak on the first day, and with Quan Hong Chan winning the championship, the related video interaction once again ushered in a small peak. Among them, the interaction of institutional KOL release content is outstanding, mainly reflected in the content interaction related to the opening ceremony and winning the championship.
Investment advice:5G related policies escort the industry and the user penetration rate is growing steadily, effectively promoting the development of XR industry and video industry.
XR related companies: wind language Building (603466.SH), Hengxin Oriental (300081.SZ), etc.; video rights related companies: Jiecheng (300182.SZ), etc.; related content production companies: Chinese online (300364.SZ), Visual China (000681.SZ), Wanxing Technology (300624.SZ), etc.
Risk Tips:The development of XR technology is not as expected, the development of short video industry is uncertain, the policy of video industry is uncertain.