Shanghai18 October 2023 /PRNewswire/ -- On October 18, 2023, Bauhinia sent out its second luxury car after Chongqing! As agreed, the gift and handover of the BMW luxury car presented to the franchise partner Hua Heng Building Materials was fulfilled.
Signed a contract to join Bauhinia BCGart Art Paint, which not only has multiple benefits, but also enjoys luxury cars.This time it can be described as a joint effort to achieve a win-win situation.
According to information, although Huaheng Building Materials has been established for a short time, it has signed contracts with many major brands, with 300 sales outlets and an annual sales scale of over 40 million. Facing an increasingly internal industry market, Hua Heng is also always looking for brands that combine “strength” and “innovation”, hoping to unleash new vitality.
The delivery ceremony also attracted exclusive interviews from many media outlets such as Paint Jing, Sina Home, Tencent Premium, Beijing Commercial Daily, Huicong Paint Network, New Vision, Coating Industry, and Chinese and Foreign Coatings Network. Everyone was very interested in the Bauhinia brand marketing, operating model, and the brand story behind it.
Encountering bauhinia at this year's Expo was fate and inevitable.” Bauhinia has 40 years of brand strength, and at the same time continues to innovate. It is an outstanding representative of the industry. After our in-depth communication, we can say it was a hit.” Mr. Qiu Wanli, manager of the Huaheng Building Materials Art Coatings Project Department, said in an interview.
Sincerity is always a sure-fire skill.In early 2023, Mr. Xie Zhongcai, Vice President of Bauhinia New Materials Group, proposed Bauhinia“Full scene+ New ecology” In its development strategy, Bauhinia will focus on users and drive everything with user experience, focusing on one“Really listen, really see, really feel”, deeply integrating products and services, so that users can genuinely form a good interaction with the Bauhinia brand.
In terms of attracting investment, Bauhinia is also full of sincerity. At the beginning of the franchise, it enjoyed multiple subsidies and luxurious gifts. What you see is what you get, and the luxury car drives home.According to reports, after the Guangzhou Expo, Bauhinia has already signed contracts and waited to receive luxury car gifts in order.
Zhang Wei, director of Bauhinia BCG Art Coatings, said that this is the second luxury car sent by Bauhinia. We are not only a company that keeps its promises, but also a trustworthy brand.
When talking about franchise partners, Mr. Zhang believes that as a practitioner in the paint industry,It is very important to understand the market and seize the opportunityBy joining Bauhinia, we have reached a higher level. On a broader platform, we can all share resources and information, broaden the track and dimensions through win-win cooperation.We look forward to working with you to create more possibilities.
Mr. Qiu Wanli, manager of the Huaheng Building Materials Art Coatings Project Department, said on the spot: In the future, the two sides will strengthen ties and communicate closely. Empowered by Bauhinia, they will continue to carry out a series of actions such as upgrading stores, standardizing, implementing product brand standards, and serving terminals well, so that Bauhinia will bloom all over the Guangdong area.
In June of this year, Bauhinia officially signed a contract to become the official supporting brand of China's national women's soccer team, starting cross-border cooperation in paint and sports, and working together to create a brand new chapter in “Magnificent Rose Bauhinia Blossoms”.
To commemorate this cross-border collaboration and welcome the Women's World Cup, Bauhinia has ingeniously launched a special “Jingcai Rose” series of wall paint products — Jingcai Rose bio-based full-effect wall paint and Jingcai Rose plant extract full-effect shield primer.
About Yip's Chemical Group
Yip's Chemical Group Limited (stock code 00408.HK) was founded in 1971 and listed on the Hong Kong Stock Exchange in 1991. The Group has been focusing on the production, sale and promotion of chemical products for over half a century, including architectural and industrial coatings, inks, resins and lubricants.
The Group is headquartered in Hong Kong, China. The Group's revenue in 2022 is HK$14 billion, the number of employees is nearly 3,000, it has 9 factories in mainland China, and a product sales and service network all over China.
Qianxin Chemical, a joint venture of the Group, is the world's largest producer of acetate solvents. The Group's Bauhinia brand is the number one ink manufacturer in China, and the Group's Bauhinia brand is one of the leading paint manufacturers in China.
The Group is committed to promoting green living and fully implementing the policy of “terminalization, environmental protection and service” in business development and strategic investment.
About Bauhinia New Materials Group
Bauhinia New Materials Group was founded in 1982 and is affiliated with Hong Kong Yip's Chemical Group Co., Ltd. (stock code: 00408.HK). It has over 40 years of development experience in the Chinese paint industry. The main business includes four segments: architectural coatings, industrial coatings, resins, and new materials.
Since its development, Bauhinia has established large-scale automated production bases in Huiyang, Guangdong, Jinshan, Shanghai, and Chengdu, Sichuan. The products produced have successively passed many authoritative certifications at home and abroad, and are sold to the market through brands such as Bauhinia, Hengchang, Dachang, Camel, BCG Art, Zijiang, and Qi Mei.
Adhering to the enterprise spirit of “focus on paint, heart in people”, the Group will continue to adhere to the brand concept of “high performance for healthy life”. Through environmentally friendly paint products and professional services, we will build a better living environment for Chinese families, create sustainable value for professional customers, and finally realize the corporate vision of “home and expert”.