The Zhitong Finance App learned that recently, Youquhui (02177) established a strategic partnership with Platinum, a high-end paper brand of Jinhongye Group, to work together to bring consumers a “pampering every moment” lifestyle.
Plalia originated in Australia, and selected natural plants from around the world as the foundation of the product. North American cork feels like velvet and silk, making it as soft as possible, bringing the lifestyle concept of “every inch of skin deserves to be treated with gentleness” to Chinese consumers.
By establishing a strategic partnership with Platinum, Youquhui has injected strong impetus into the further development of the brand. With years of digital marketing and refined operation capabilities, Youquhui will provide Platinum with full-link marketing and e-commerce solutions, increase its coverage and penetration rate in the paper market, and enable brand growth. At the same time, Youquhui will also use its data analysis capabilities to co-create plans and brands, and return to customizing exported products to meet the more diverse needs of consumers.
As a leading e-commerce service provider for brands in China, in the future, Youquhui will join hands with more high-quality brands to bring more surprises to consumers with its ultimate service experience.