Could Apple Replace Google With Its Own Search Engine... It Maybe A Matter Of 'When,' Says Mark Gurman

Benzinga ·  10/02 10:07

Popular tech analyst Mark Gurman has suggested the possibility of Apple Inc. (NASDAQ:AAPL) developing its own search engine, potentially replacing Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google. "it may be closer than you think."What Happened: In his weekly newsletter, Gurman said that Apple has long been pondering the prospect of reducing its reliance on Google.The company's years of tinkering with search technology have not gone unnoticed. It can be seen in its services like the App Store, Maps, Apple TV, and News, where Cupertino has built its own search engines. Furthermore, the iPhone maker'

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