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Shaq Gave Up A $40 Million Reebok Sneaker Deal To Sell Shoes At Walmart After A Mother Approached Him Complaining About The High Price For Young Fans — Despite Criticism, He's Sold Over 400 Million Pairs

Benzinga ·  09/28/2023 00:22

Los Angeles Lakers legend Shaquille O'Neal often called Shaq, is a familiar figure not only in sports but also in the arena of business and philanthropy. While most people remember him for his dominant presence on the basketball court, few are aware of his unconventional and innovative business decisions. One game-changing choice was aligning himself with Walmart Inc. to launch his shoe brand.The story begins in 1995. While many NBA stars were chasing exclusive deals with big-name sports brands, O'Neal had a different vision in mind. His loyalty to Reebok was questioned when a mother bravely

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