Gelonghui September 25?688793.SH said that in the first half of 2023, as the economy and society returned to normal operation, market demand rebounded steadily, and all the staff of the company, under the leadership of the board of directors and management, focused on users and products, took the lead in layout, seized the opportunity, and sought change in the steady state. During the reporting period, the company achieved operating income of 599.3997 million yuan, an increase of 30.7% over the same period last year.
1. In the first half of the year, the company made a strategic investment in Douyin channel, forming a strategy of diverting traffic from Douyin channel to other e-commerce platforms and offline direct stores to drive "large items", thus rapidly increasing the sales scale.
2. Direct stores continue to improve as a whole, the average income of offline stores increases month by month, the expense rate decreases month by month, the profit proportion of stores increases month by month, through a variety of marketing models, multi-channel diversion stores, precipitate users, establish stable long-term links, cooperate with festival theme activities, enhance customer stickiness, improve store rate and repurchase rate.
3. The company has achieved remarkable results in promoting new products, such as Neck N5 Mini shoulder and neck massager, See5K children's intelligent eye protector, SeeK pro hot and cold eye massager, Neck 5 Lite neck massager, Scalp 3 scalp massage comb, Neck D5 neck massager and other new products bring strong revenue growth momentum for the company. 2023In the first half of 2008, the company's revenue from new products accounted for 57.4% of its operating income.