Zhitong Financial App News, 605599.SH issued an announcement, after the company's financial department preliminary estimates, the company is expected to achieve operating income of 3.7 billion yuan to 4.2 billion yuan in the third quarter of 2023, an increase of 15.78% to 31.43% over the same period last year.
The reason for the expected increase in performance is mainly due to the continuous improvement of the craftsmanship of gold jewelry products, the continuous enrichment of cultural implication, the continuous iteration of appearance and design, and the continuous heating up of demand such as Dai Yueji and extensive love and marriage. Consumers are more willing to buy, driving the growth of the company's sales revenue. At the same time, domestic gold prices showed a volatile upward trend and hit a record high in the third quarter of 2023, stimulating consumer demand for gold products. In addition, the company actively promotes the construction of marketing network, improves the quality of store operation, carries out diversified marketing activities, and continues to open up the offline market. The number of stores has increased compared with the same period last year, resulting in sales increment. In terms of online channels, the company continues to optimize the store operation of e-commerce platform, improve business efficiency, actively promote live broadcast channel business, deepen external anchor cooperation and self-broadcast team building, explore new growth points, and reach consumers through a variety of platform channels to form income contribution.