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读客文化(301025.SZ):积极开拓抖音、b站等新媒体渠道

Reader Culture (301025.SZ): Actively developing new media channels such as Douyin and Station B

Gelonghui Finance ·  Sep 19, 2023 04:05

Gelonghui September 19?301025.SZ said in a recent investor survey that its previous new media promotion service was mainly based on Wechat's official account platform, but its new media promotion service has also been affected by the decline in Wechat official account traffic in recent years. For this situation, on the one hand, the company actively develops new media channels such as Douyin and Bilibili Inc., on the other hand, it has also made certain adjustments to the business of the traditional official account, increasing the proportion of marketing and promotion of the company's books, and its impact on revenue will be more reflected in the company's paper book business.

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