On September 15, the final results of the 3rd Kuaishou Magnetic Gathering Agent Case Contest were released. With high-quality and efficient integrated marketing capabilities, Yunxiang Technology's Letu Media broke through from many outstanding cases with “Wei Ting x Gushuo Master x Kuaishou Beautiful Life Festival Integrated Marketing Case” and won the silver medal in the 2023 Magnetic Star Agent Case Competition.
The competition focuses on exploring the gameplay of gathering stars and integrated marketing gameplay. Starting from growth targets such as brand sales rate, market share, conversion rate, etc., the competition adopted comprehensive evaluations using multiple dimensional indicators. The aim was to set industry case benchmarks and explore the limitless possibilities of digital marketing.
As the leading short video content platform, Kuaishou has long become a “strategic location” for major brands to carry out marketing and promotion. Among them, the beauty and personal care category has maintained a steady growth trend as one of the key areas of Kuaishou's live e-commerce delivery. The Kuaishou Talent content ecosystem is also booming, and has effectively driven the continued growth of beauty consumption. As a well-known beauty and personal care brand that sells well around the world, Wei Ting hopes to use the Kuaishou ecosystem to reach more consumers, expand brand assets, and increase brand volume.
Relying on close cooperation with Kuaishou over the years, Letui Media has rich and mature operating experience in Kuaishou's marketing ecosystem, and was named a “High-speed Breakthrough Agent” in the third quarter of 2023 in the third quarter of 2023. During the event, Letui Media used Kuaishou Magnetic Ark to help Wei Ting accurately target users and target accurate traffic opportunities in the Kuaishou e-commerce beauty and personal care industry to customize an integrated marketing plan covering the full link of short video marketing to help it greatly enhance GMV and ROI effectiveness, and achieve double growth in the brand's target assets and business.
Yunxiang Technology has been deeply involved in the short video marketing industry for more than ten years. It is committed to combining marketing capabilities with industry-leading advantages with its own e-commerce service capabilities, broadening diverse marketing scenarios for cooperation with brands, helping brands explore greater commercial value in short video content platforms, and achieve the three-in-one collaborative growth of “quality and efficiency marketing”.
At the same time, with excellent accurate marketing and brand live streaming business capabilities, as well as diversified channel resource advantages and professional service capabilities, Yunxiang Technology has gradually established and perfected an integrated global e-commerce service system covering brand selfies, talent matching, and small store operations to provide brands with “people, goods, and markets” e-commerce industry chain services based on the short video ecosystem.
As the digital marketing era enters maturity, the value of traffic becomes more prominent. Only by efficiently transforming “traffic” into “retention” can brands better leverage business growth. In order to help brands activate the long-term growth of their business, Yunxiang Technology will continue to improve its service capabilities covering the entire marketing chain, provide brand customers with a better one-stop integrated marketing plan, and create more benchmark cases.