Zhitong Financial APP learned that the movie concept stock continued to rise in early trading. As of press time, Orange Sky Golden Harvest (01132) rose 4.17% to HK $0.005; Cat Eye Entertainment (01896) rose 2.52% to HK $11.38; BABA Pictures (01060) rose 1.96% to HK $0.52; IMAX China (01970) rose 1.15% to HK $9.64.
China International Capital Corporation pointed out that in 2023, the summer box office grossed 20.62 billion yuan including service fees, an increase of 15.9 percent over 2019, breaking the record at the box office in film history, and the number of people going to the cinema and the average ticket price also reached a new high. The supply of the head film of the National Day is relatively sufficient, and the types and themes are rich and diverse, which is expected to better mobilize the demand of the audience, and the head film has the potential to hit the high box office.
The bank pointed out that the National Day stalls a number of various types of head films, the box office may have greater growth flexibility. With reference to the average ticket price in the key period of 2023, the ticket price of the National Day file may continue to increase; it is predicted that the box office of the National Day file in 2023, including service charge, is expected to reach 48.6 / 5.4 billion yuan in conservative / neutral / optimistic cases, respectively. Compared with 2019, the growth rate is-2.0%, 8.7% and 20.8%, respectively.