Weilong (09985) announced that in August 2023, the group sold a total of 371800 cases of products through snack hawking channels, covering seasoning noodle products, vegetable products and bean products, an increase of 38.1% over July 2023. Snack volume channel sales continued to climb, growing rapidly.
In the face of the diversified changes in the channel end of China's snack food industry and the decline in the flow of some offline channels, the Group actively embraces the growth opportunities brought about by the emerging snack hawker channels, and continues to strengthen its all-channel operation and expansion strategy. In recent months, the Group has reached cooperation with dozens of snack hawking systems to further expand the young consumer base and develop an offline sales network through differentiated products and pricing strategies, and to obtain more consumer feedback through this new channel. in order to further enhance the consumer experience.