US legal cannabis sales are predicted to exceed $28 billion in 2023, with promising regulatory developments such as the recommendation to "reschedule" cannabis by the HHS.
Canada's cannabis exports have surged to C$160 million, a 50% increase year-on-year, and with new international markets opening up, Canadian producers stand to benefit from export opportunities.
However, according to a recent report from Zuanic & Associates the Canadian LPs (licensed producers) now face a strategic dilemma: Should they focus on exporting to capitalize on the C$160 million opportunity or actively seek partnerships with U.S. companies to tap into the $28 billion U.S. market?
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