According to the Zhitong Finance App, Grain Mill (01837) announced that compared with the same period in 2022 (past period), the Group expects net profit to increase from about RMB 5,240 to over RMB 80 million in the six months ending June 30, 2023, an increase of more than 52.8%.
According to reports, the increase in the Group's net profit is mainly due to the liberalization of the national COVID-19 policy. The domestic consumption atmosphere has rebounded, which has contributed to the increase in the Group's revenue. Furthermore, the Group has effectively implemented business development strategies to increase revenue generated through new offline channels and online channels. During this period, the large single product “Walnut Black Bean Sesame Powder” achieved excellent sales. It also implements various budget and cost control policies to improve the Group's operational efficiency by keeping administrative and operating expenses at a relatively low level.
As consumers' health awareness continues to increase, the Group believes that the Group's business will have positive development opportunities. The company is planning to invest more resources in brand building to accelerate the enhancement of brand image and influence, and provide steady brand support and growth momentum for the rapid development of the company's potential business.