GLONGHUI, August 15 丨 Some investors asked Mingyue Lens (301101.SZ) a question: The company's Q2 performance was outstanding. Can the situation, specific highlights, and driving forces of each business line be broken down?
Mingyue Lens Reply: Mingyue's business growth in the first half of the year was very strong, thanks to the company's two strategic focuses: 1) Customer structure focus: In the first half of this year, the company actively promoted the optimization of the customer structure, continued to increase the proportion of medium and large customers, and also provided more resources to serve and empower customers, such as increasing customer stickiness through support in various areas such as digital marketing, offline activities, and training salons. In addition, the company also uses digital platforms to improve overall service efficiency and responsiveness to help customers sell more and sell better, so both store sales for leading customers and sales of easy-to-control products for leading customers achieved high double-digit growth in the first half of the year.
2) Product structure: Benefiting from the expansion and operation of the overall channel, the overall lens business achieved rapid development in the first half of the year. Revenue increased by 34% year-on-year, and the share of functional lenses further increased. Star products in conventional lenses, such as PMC Super Bright, 1.71, and Anti-Blue Light, have all grown very rapidly, and PMC Super Bright has nearly doubled. Myopia prevention and control lenses are still in the midst of a rapid upward trend. Currently, the momentum is still very strong, and the trend has not changed since July. By splitting the specific situation of myopia prevention and control lenses, the share of second-generation products with easy control has been further increased, which has also led to an increase in the overall average price to a certain extent.