600697.SH announced its profit forecast for the first half of 2023. According to the preliminary calculation of the company's financial department, it is expected that the net profit attributed to the owner of the parent company in the first half of 2023 will be 10 million yuan to 14.5 million yuan, which will turn losses into profits compared with the same period last year. The net profit attributable to the owner of the parent company after deducting non-recurring profits and losses is expected to be 5 million yuan to 7 million yuan in 2023.
In the first half of the year, with the improvement of business order, consumers' willingness to shop was realized. The company's three major operating systems seize consumption opportunities, carry out related theme marketing activities for different consumption time points, business income has increased, operating profits have increased.