Psychedelics producer Lucy Scientific Discovery Inc. (NASDAQ:LSDI) is launching a new brand of products containing unscheduled psychoactive compounds, soon available for sale in the U.S. and all other parts of the world where legal.
The first of the brand's product lines, "Mindful by Lucy," involves Amanita Muscaria mushrooms within a proprietary blend of other natural functional ingredients and is being launched together with partner cannabis brand High Times, following a strategic investment agreement in which Lucy received $2.5 million in advertising credits.
See also: Psychedelics Producer Lucy Scientific Discovery Partners With Pramantha Group For Funding: What's Next?
Lucy will work with parent company Hightimes Holding Corp. towards distributing and marketing the products first through High Times' websites and social channels, with product launch targeted for Q2 2023.
Lucy's CEO Chris McElvany believes that adaptogens such as Amanita Muscaria mushrooms "are emerging as a leading therapeutic remedy" in the face of increasing awareness of mental health disorders. He expects the new partnership will promote the product's potential health benefits to a broader audience.
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