NIO salespeople say they've never seen such a big discount, which is unprecedented, according to local media.
$NIO Inc (NIO.US)$ is offering discounts of up to 100,000 yuan ($14,900) on some models to boost sales, a local media report said.
NIO has begun reducing the prices of the 2022 ES6 and ES8, with some discounts on the newer ES7, Jiemian reported today.
NIO management informed sales about the plan at a meeting on the morning of February 1 and began implementing it, the report said, citing two salespeople.
However, the company did not publish this information on the NIO website, the NIO App or other official channels, according to the report.
NIO salespeople said they have never seen such large discounts, which are unprecedented, the report said.
Consumers who purchase the 2022 ES6 and ES8 will still be eligible for the same subsidies offered by NIO as the already expired state subsidies, and the three-year loan is free of interest and fees.
NIO also gives consumers an exclusive subsidy of RMB 15,000 if they trade in their old cars, according to the report.
NIO salespeople said they can treat existing cars in stock as show cars in the sales system, thus allowing consumers who buy the ES6 to receive an additional RMB 18,000 discount, and the 2022 ES8 discount is RMB 24,000, the report said.
For vehicles with an inventory cycle of 120 days or more, the maximum cash discount can reach RMB 40,000.
NIO is also giving consumers who purchase the 2022 ES6 and ES8 a free NIO Pilot package worth RMB 39,000.
NIO also offers an additional RMB 9,600 discount on the optional NOMI and 6,500 RMB Enhanced Display Package, worth RMB 4,900.
For vehicles with an inventory cycle of more than three months, NIO is giving owners a service package worth more than RMB 10,000 that includes commercial insurance, the report said.